Okay so it's a bit of a misleading blog entry title. Web Garden
is on the first page of Google search results, but for what search
terms? The term is "umbraco developer" and here is a screenshot of
Web Garden
on the first page of Google results as proof - these things
change all the time you know!
So how did this happen? Well the first thing you need is a
targeted strategy. By this I mean you need to choose a phrase or
phrases that you are aiming to be found easily with. It pays to put
some serious thought into this as it's very difficult and wasteful
of your time to try and change your strategy mid-stream (although
it can be done you are definitely going to have to wait longer for
your results). I wanted to be found as an Umbraco developer and so
that's what I've been aiming for. I have a number of lesser phrases
too, but they've been less successful!
Okay, so I've chosen my phrase. Then what? Then you include it
in your content as much as possible (within reason). You blog as
often as you can about topics related to the phrase, and use the
phrase itself often. In my case I've been blogging about Umbraco
since June, and I use the word developer all over the site because
that is what I am - an experienced Umbraco developer (see what I
did there?) This blog entry itself is a great example of what I'm
talking about.
I've done a couple of other things such as paid attention to my
metatags, set up a ping service so that all blog entries get out
there into the blogosphere as much as possible, been active enough
in the community to score some links from better blogs than mine,
and I only link to other quality, related sites. All of this adds
up to great Google page rankings.
Sounds easy? Of course. You could complain at this point that
the phrase that I'm targeting ("Umbraco developer") is hardly the
most popular one out there, and you'd be right. Achieving the same
results for the phrase "wii" or "gps" would be much, much more
difficult. But the strategy would incorporate many of the same
elements.
If you or your business feel that you could benefit from an SEO
overview of your site please do get in touch!
